Our client, a renowed private developer in Saudi Arabia is urgently looking to hire a Head of Loyalty for its prestigious project in Riyadh, Saudi Arabia.
We are seeking a dynamic Head of Loyalty who will be responsible for the end-to-end leadership of the company's Loyalty program strategy, operations, partnerships, marketing and analytics. The role owns the vision, structure, and strategy and is accountable for the performance and commercial success of the Loyalty program, including the Loyalty P&L. Leading a cross-functional team across Strategy, Operations and Monitoring, this role combines strategic thinking, with hands-on execution oversight and a strong commercial mindset.
Key Responsibilities
Program Performance and Commercial Optimization
- Oversee the Loyalty P&L, managing costs, revenue contribution and ROI
- Own program-level KPIs such as member growth, engagement, redemption and satisfaction.
- Lead efforts to ensure continuous improvement through test-and-learn strategies, A/B testing and feedback loops
Team Leadership and Organizational Development
- Lead and manage a high-performing Loyalty team, incl departments such as Program Strategy and Design, Program Ops, and Program Monitoring.
- Drive cross-functional collaboration and team alignment, fostering a culture of performance and innovation
Strategic Leadership and Program Vision
- Define and lead the overall vision and strategic roadmap for Qiddiya’s Loyalty program across the entire portfolio.
- Ensure alignment with broader guest engagement, brand governance, digital and commercial strategies.
- Ensure continuous evolvement of the program design to remain competitive, innovative and relevant to members
Cross-company Collaboration
- Act as the central strategic lead across all PCos participating in the loyalty program (e.g. SEVEN & SF/AA)
- Facilitate regular cross-company forums (e.g. working groups, governance meetings, steering committees) to ensure two-way feedback alignment and sharing of best practices
Qualifications and Experience
Education:
Bachelor Degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent advanced degree preferred
Experience:
- 10+ years of experience in Loyalty, CRM, Customer Engagement or digital strategy, with at least 5 years in a senior leadership role
- Proven experience in leading large-scale Loyalty programs or ecosystems
Technical Skills:
- Deep understanding of Loyalty platforms, CRM systems, analytics dashboards.
- Strong commercial acumen and ability to manage Loyalty P&L, financial modelling and ROI analysis
Soft Skills:
- Visionary and strategic thinker with strong executional discipline
- Excellent leadership, stakeholder management and communication skills
Job Type: Full-time
Pay: ﷼70,000.00 - ﷼80,000.00 per month
Ability to commute/relocate:
- Riyadh: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Education:
- Bachelor's (Required)
Experience:
- leading large-scale loyalty programs : 8 years (Preferred)
- loyalty, CRM, customer engagement: 10 years (Required)
- senior leadership role: 5 years (Preferred)
Language:
- Arabic? (Preferred)