Website Management & Optimization
- Supervise all website content, ensuring it is up-to-date, accurate, and consistently aligned with the brand’s messaging and visual identity.
- Optimize website navigation and functionality to improve the user experience, ensuring seamless interactions that drive engagement and conversions.
Social Media Strategy
- Develop and execute a comprehensive social media strategy, aligning with the brand’s overall goals and property-specific campaigns.
- Manage social media accounts, curating engaging, on-brand content that showcases the unique offerings and appeals to target audiences.
- Track social media metrics such as engagement, reach, and conversions, and adjust strategies to optimize results.
Online Advertising & Campaign Management
- Plan, execute, and monitor online advertising campaigns, including SEM, social media ads, and trade digital promotions, ensuring alignment with broader marketing strategies.
- Analyze campaign performance to refine budget allocation, focusing on maximizing ROI and achieving measurable outcomes.
- Work closely with the Marketing and PR & Communications team to ensure digital campaigns complement other marketing efforts and support overarching objectives.
Email Marketing & Audience Engagement
- Design and manage localized email marketing campaigns, including newsletters and promotional offers tailored to each property’s audience.
- Leverage data-driven insights to segment audiences and deliver personalized content that fosters engagement and conversion.
- Ensure all email content adheres to the branding and messaging standards, maintaining a cohesive brand image across digital touchpoints.
Qualifications
To excel in this role, you must demonstrate proven expertise and experience in a similar capacity within luxury hospitality or related industries. Key qualifications include:
- Degree in Hospitality, Marketing, Communications, or a related field.
- Minimum of 5 years of experience in PR and communications, including 2 years at a managerial level, with a strong track record in industries such as luxury, lifestyle, travel, hospitality, or related creative sectors.
- Fluency in Arabic and English is essential.
- Strong knowledge of website management, social media platforms, online advertising, and email marketing.
- Proficiency in interpreting digital analytics, optimizing strategies, and driving data-informed decisions.
- Exceptional ability to create compelling content and develop innovative strategies that resonate with diverse audiences.
- Strong interpersonal skills to work effectively with cluster teams, local managers, and external stakeholders.
- Proven ability to manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved.
The above aims to provide an overview of the role and responsibilities of Social Media Manager at Six Senses Southern Dunes, the Red Sea. It does not imply that the list is exhaustive and/or inclusive of all responsibilities inherent to the position.
Six Senses is an equal opportunity employer. This policy applies to all terms and conditions of employment.
