Key Responsibilities:
- Develop and implement comprehensive public relations strategies to strengthen the company’s brand visibility and reputation.
- Coordinate press opportunities, manage media inquiries, and prepare press releases.
- Maintain the company’s corporate image, ensuring alignment with organizational values.
- Lead the development of brand messaging and narratives to resonate with target audiences.
- Build and nurture relationships with media partners to secure positive and consistent coverage.
- Oversee social media content and ensure alignment with PR strategies.
- Monitor public perception and take proactive steps to maintain a positive image.
- Organize and manage events to enhance visibility and reputation.
Key Qualifications:
- Proven experience in public relations, with a strong understanding of brand management.
- Excellent communication and interpersonal skills, with the ability to interact with media and stakeholders effectively.
- Strategic thinker with the ability to manage multiple projects and deadlines.
- Bachelor's degree in communications, marketing, or related field, with an extensive of experience in PR.
- Familiarity with digital media platforms and modern PR tools.
MBC GROUP is the largest and leading media company in the Middle East and North Africa, dedicated towards enriching lives through information, interaction, and entertainment.
With a rich history of growth and expansion, MBC GROUP’s first presence came to London in 1991 in the form of the private satellite TV channel, MBC1. A decade later, MBC GROUP relocated its headquarters to Dubai Media City, United Arab Emirates, in 2002.
Building on its immense success in recent times, MBC GROUP proudly inaugurated its new headquarters in Riyadh, Saudi Arabia, in September 2022.
With a commitment to serving audiences worldwide and featuring in key markets, MBC GROUP is home to a plethora of iconic brands, departments, and entities that include TV and radio offerings, a streaming platform, production and talent houses, and more.
Today, MBC GROUP operates over 13 free-to-air TV channels and 3 radio stations, such as the flagship MBC1, as well as MBC2, MBC3, MBC4, MBC5, MBC MASR, MBC IRAQ, and MBC LOUD FM.
The Group also operates Shahid, the world’s leading Arabic streaming platform that’s home to highly rated original productions from the Arab world, a wide range of exclusive series, movies and other premieres, as well as live TV channels, sports, kids offering, international content, and more.
MBC GROUP is also home to MBC STUDIOS, a global production powerhouse, born to realize the unrivalled, untapped storytelling potential of the Middle East.
With a mission to mentor, educate, and nurture the talent of tomorrow, MBC GROUP runs MBC ACADEMY, an educational and training platform with the mission to discover, upskill, and nurture Saudi talent in the media and production space. Since its launch in 2020, MBC ACADEMY has successfully gone on to train over 18,000 individuals.
