About the Role:
We are looking for a dynamic Marketing Specialist with 2-3 years of B2B experience to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement. You will work closely with the sales team to ensure alignment between marketing initiatives and business goals.
Key Responsibilities:
Develop and implement B2B marketing campaigns across multiple channels (digital, email, social media, events, etc.).
Create and manage content for websites, blogs, case studies, company profiles, presentations, and social media platforms.
Optimize lead generation strategies, including SEO, paid advertising, and email marketing.
Collaborate with the sales team to create sales enablement materials (brochures, presentations, etc.).
Analyze marketing performance metrics and provide insights for improvement.
Plan and coordinate participation in trade shows, webinars, and industry event
Job Type: Full-time
