Growth/Digital Sales Lead - Expense Management

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

Role Summary:

We are looking for a high-performing Growth / Digital Sales Lead to oversee the full customer lifecycle for our Expense Management product. This role combines digital acquisition, sales conversion, customer success, and account management. The ideal candidate will drive revenue growth through efficient digital sales processes, ensure seamless onboarding, and maximize customer retention and satisfaction.

Key Responsibilities:

Digital Sales & Growth

• Own the digital sales funnel from marketing-qualified leads (MQLs) to activated customers.
• Lead the digital-first sales process, optimizing lead handling, qualification, and conversion.
• Collaborate with marketing to continuously improve lead quality and campaign targeting.
• Analyze funnel performance, run experiments, and implement improvements across all stages.

Customer Onboarding & Activation

• Oversee the onboarding experience for new customers to ensure a fast and smooth setup.
• Work cross-functionally with product and operations to resolve activation blockers such as KYC delays or system limitations.
• Track onboarding success metrics and implement playbooks to improve activation rates.

Customer Success & Account Management

• Serve as the key point of contact for Expense Management customers post-onboarding.
• Monitor product usage, proactively address risks (e.g., non-transacting customers, churn signals), and support account growth.
• Maintain ongoing communication with customers to ensure satisfaction, adoption, and retention.
• Identify upsell and cross-sell opportunities and collaborate with product and sales to execute them.

Team Leadership & Coordination

• Manage a team of digital sales and customer success specialists (internal or outsourced).
• Set KPIs and performance benchmarks across acquisition, activation, and retention.
• Build reporting frameworks to monitor team performance and customer health.

Requirements:

• 5+ years in digital sales, customer success, or account management roles, preferably in fintech or SaaS.
• Strong understanding of inbound funnels, CRM tools, and customer lifecycle management.
• Experience working with cross-functional teams including marketing, product, and operations.
• Proven ability to lead teams and deliver results through data-driven decision-making.
• Excellent communication, relationship-building, and problem-solving skills.

Preferred Qualifications:

• Background in financial products, especially expense management, corporate cards, or SME tools.
• Experience with tools like HubSpot, Zoho CRM, Salesforce, or similar.
• Familiarity with user onboarding best practices and success metrics.
• Bilingual in English and Arabic is a strong advantage.

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.