Objective:
This position is responsible for formulating and executing strategic business plans to drive growth, profitability, and operational excellence across assigned brands or business units. The role oversees all commercial functions including sales, marketing, retail operations, buying, and merchandising while ensuring seamless alignment with corporate goals, principal brand requirements, and customer expectations.
Key Responsibilities:
Strategic Responsibilities
- Define and implement long-term business strategies in alignment with group objectives and brand principals.
- Identify and launch new brands, product categories, or concepts to capitalize on market opportunities.
- Lead annual business planning and budgeting processes, ensuring revenue and margin objectives are met.
- Formulate territory, region, and store-level strategies to drive profitability and market share.
- Evaluate and approve new store locations, store design, and business positioning in alignment with brand identity.
Business Operations
- Oversee day-to-day business operations, ensuring performance across retail, finance, and supply chain is optimized.
- Collaborate with sales and operations teams to evaluate store performance, identify gaps, and drive improvements.
- Ensure effective merchandising, pricing, and inventory strategies are in place to meet customer expectations and drive sell-through.
- Monitor compliance with legal, regulatory, and brand-specific operational requirements.
- Conduct market analysis to track consumer behavior, competition, and emerging trends, using insights to steer the business strategy.
Leadership & Team Development
- Lead and mentor cross-functional teams including brand, operations, buying, and planning, ensuring a high-performance culture.
- Drive succession planning, staff development, and performance management to build organizational capability.
- Collaborate with HR to assess manpower needs, support recruitment, and reduce attrition through career development initiatives.
- Promote a culture of accountability, innovation, and customer-centricity across the organization.
Marketing & Customer Engagement
- Oversee brand marketing strategies to ensure consistent brand positioning and customer communication.
- Support CRM and loyalty programs such as Club Apparel to enhance customer engagement and retention.
- Ensure alignment of marketing campaigns with brand principals and group communications standards.
- Maintain strong relationships with key customers, partners, and retail stakeholders to support brand equity.
Principal Relationship Management
- Serve as the primary liaison with brand principals, ensuring adherence to brand guidelines, reporting standards, and commercial agreements.
- Provide regular performance reports, strategic updates, and future roadmap plans to principal partners.
- Collaborate on joint business planning, promotional campaigns, and market development initiatives.
Project Oversight & Expansion
- Oversee new store openings and expansion projects, including site evaluations, approvals, budgeting, and project timelines.
- Ensure store aesthetics, operations, and brand guidelines are upheld in all existing and new locations.
- Liaise with internal audit, legal, and quality teams to ensure business compliance and risk mitigation.
- Support digital transformation and omni-channel retail initiatives to future-proof business performance.
Desired Expereince:
- 12-15 years of progressive experience in retail operations, business development, or brand management, including 5 years in a leadership role.
- Proven ability to build brand equity, drive commercial performance, and lead cross-functional teams.
- Strong financial acumen and strategic planning capabilities.
- Bachelor's degree in Business Management, Retail, or related field