We are looking for a dynamic and passionate Senior Executive - Marketing to join our team at Shoemart & Shoexpress Saudi Arabia. The ideal candidate should be a National or Arab expat female who will bring a deep understanding of the Saudi retail landscape—especially customer behavior—paired with solid experience in event planning, media management, and content localization. She will play a critical role in shaping brand presence, driving in-store traffic, and delivering campaigns that resonate with the audience.
Job Role & Responsibilities:
• Execute all marketing activities in KSA, ensuring alignment with brand strategy.
• Develop and manage brand collaborations to enhance market presence.
• Implement marketing campaigns as per concept briefs, ensuring timely and effective execution.
• Identify PR opportunities and manage brand activations in strategic locations.
• Oversee and manage the KSA marketing budget, track expenses, and provide regular reports.
• Create engaging TikTok and Snapchat content tailored for the KSA market.
• Plan and execute media buying strategies to optimize brand visibility and engagement.
• Collaborate closely with the retail team in KSA to understand market challenges and develop effective solutions.
Key Skills & Requirements:
• Strong experience in marketing execution and campaign management.
• Knowledge of the KSA market and consumer behaviour.
• Expertise in social media content creation, especially TikTok & Snapchat.
• Excellent communication and collaboration skills.
• Ability to manage budgets and analyze marketing performance.
