Description
We’re in the hunt for a skilled Senior Community Specialist to take ownership of developing and executing social strategies that grow and maintain our audience. From appropriating various content formats to be relevant and platform-specific, all the way to staying on top of trends and engaging with the public.
You will also play a pivotal role in community building and activation, as well as managing our marketing partnerships with related parties and entities
Key Responsibilities
- Partner closely with marketing team members to develop comprehensive content strategies, campaign plans, and creative concepts that align with brand objectives and community interests
- Monitor and respond to community comments, messages, and mentions across all social media platforms with authentic, brand-consistent messaging while maintaining response time standards
- Conduct frequent reporting of our brand metrics with detailed benchmarking
- Communicate with vendors, influencers, partners, and account managers Take charge of social media posting & scheduling on best suited times
- Establish, nurture, and facilitate interactive online communities by encouraging meaningful discussions, hosting virtual events, and implementing community guidelines to ensure positive engagement
- Be keen of any social reputation crisis signs and manage them
- Capitalize on trend marketing opportunities appropriately
- Active Community Engagement: Proactively participate in community forums, events, and discussions to build authentic relationships and foster brand loyalty through direct interaction with community members
- On-the-Fly Content Creation: Develop ability to create spontaneous, engaging content in real-time during live events, trending topics, or community conversations to maximize engagement opportunities and maintain brand relevance
Skills, Knowledge and Expertise
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Professional Background:
Hands on experience on growing and maintaining previous social accounts following and engagements, as well as partnerships building - Credentials:
Undergraduate degree on Marketing or Communications is preferred, and professional certificates are a plus - Expertise:
Hands on experience on growing and maintaining social accounts following and engagements - Communication skills:
Strong verbal and written capabilities in both Arabic and English - Interpersonal skills:
Must be proactive, disciplined with strong work ethic, highly organized, able to manage with minimal supervision, social, approachable, and attentive for feedback
About Malaa
Malaa is the leading wealth management tool in the Kingdom, addressing the gap in the financial products offerings and advancing cutting-edge technology adoption by offering data-driven financial products and services that empower individuals and organizations for better financial decisions. Established in November 2021, Malaa aims to be the go-to for financial decision-making, whether it’s for saving, lending, or investing. Malaa is regulated by the Saudi Central Bank (SAMA) for Open Banking activities and the Capital Market Authority for Robo-advisory and asset management activities.
Malaa is spearheading Open Banking in the Kingdom as the first Open Banking company to officially launch its services for its users and the first company to offer behavioral risk profiling for its lending partners, leveraging Open Banking data with exceptional engineering and data science capabilities.
For more information, visit: www.malaa.tech
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