Product Management

Develop products by identifying potential products; conduct market research; generate product requirements; determine specifications, production timetables, and time-integrated plans for product introduction; develop product roadmaps and strategies.

Key Accountabilities:

1 - Product Ideation & funnel management:

• Develop the company’s annual product development master plan
• Lead the cross-fucntional core team to deliver on their specific tasks related to product development following the company strategy
• Manage product ideas in the idea funnel and prioritize based on specific set of rating factors to expedite into conceptualization and into development
• Identify the development path (Fast vs staged) based on the idea evaluation, due-diligence and leadership feedback.
• Analyze trends and behavior of our existing customers
• Develop product concepts/prototypes and ideas based on the customer and market insights
• Manage the concept test research in coordination with the research team
• Coordinate with the business advisory function on the potential of product concepts
• Coordinate with pricing team to determine product pricing based on competitors prices and internal costs

2 - Conceptualization and GTM Strategy:

• Build new product brands and sustain the position of the current product/brand portfolio
• Develop product communication strategy and execute product launch campaign considering budget and time
• Develop a GTM Startegy for best path to market commercially and financially
• File products to regulators including the alignment cycle with the cross-functional teams, and sign-off from Products management
• Set the product performance KPIs by building a business case (P&L) for a 3 year cycle
• Create rules and technical requirements for Product configration on Sales channel
• Coordinate with the Sales channel team to test the product prior to launch
• Conduct product trainings sessions and deliver a comprehensive product understanding to sales staff
• Coordinate with the Marketing communication team on the media spending for the campaign and budget management for all product launches with their media presence

3 - Post Launch Product Management:

• Monitor and report product performance against the product roadmap
• Track the impact of products on the overall brand product pillar and develop plans to enhance the brand image performance
• Develop product performance reports and present findings them to stakeholders

4 - Market Development:

• Generate insights and landscape assessment to identify market opportunities
• Coordinate with internal and external stakeholders to size the opportunity and define the best Go-to market startegy and business model
• Participate in the value creation on business case development and proposals to stakeholders
• Develop the action plan for products and distribute the actions to relative stakeholders

• Operational mind set with good implementation and execution skills
• Good computer skills with capabilities in web search, excel, power point and word
• Strong analytical skills
• Bachelor’s Degree
• A good understanding of marketing concepts and execution
• Proficient in both Arabic and English language (written & spoken)
Consulting background is an advantage