Paid Social Manager

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

Role Purpose 

Why this role matters:

• As Manager, Paid Social, you will play a key role in driving customer acquisition, revenue growth, and brand visibility through end-to-end management of social media advertising. Your contributions will help shape data-driven marketing strategies and performance outcomes—driving Beyond ONE’s ability to thrive in a competitive digital landscape

What success looks like:

In your first year, you will:

• Design and execute an integrated paid social strategy across multiple platforms, 

• Launch and optimize high-performing campaigns that yield measurable improvements in ROAS and CPA, 

• Build strong reporting systems to drive continuous insight sharing, creative testing, and data-informed decision-making. 

Why this is for you:

• If you're keen on solving the challenge of scaling performance marketing in a platform-driven world—while making measurable impact in a fast-moving team—this role is for you. You’ll lead paid social for high-growth markets, manage large budgets with autonomy, and work cross-functionally to shape a future-proof digital brand engine.

Key Responsibilities 

In this role, you will: 

• Lead the development and implementation of results-driven paid social strategies across platforms including Meta, TikTok, LinkedIn, X, Snapchat, and YouTube—ensuring alignment with performance and brand objectives.
• Manage end-to-end campaign planning, activation, optimization, and reporting, with a strong focus on efficiency, budget pacing, and KPI attainment (e.g., CPA, ROAS, CTR).
• Analyze campaign performance data and audience behavior to continuously improve creative formats, targeting strategies, and media mix.
• Collaborate closely with Creative, Performance Marketing, Analytics, Brand, and Product teams to produce high-impact campaigns and ensure consistency across marketing touchpoints.
• Guide and oversee external agencies or freelance partners, maintaining executional quality and delivery timelines.
• Manage the paid social media budget, providing accurate forecasts, monitoring spend, and reallocating investments based on real-time performance.
• Present campaign outcomes, test learnings, and optimization recommendations to senior stakeholders—translating data into actionable decisions that shape the broader marketing roadmap. 

Qualifications & Attributes 

We’re seeking someone who embodies the following: 

Education:

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a relevant field is required. Advanced qualifications—such as a Master’s degree or certifications in Digital Marketing, Social Media Advertising, or Data Analytics—are a plus.

Experience:

• 4–6 years of hands-on experience managing paid social campaigns in a results-oriented, high-growth marketing environment. 

• Proven ability to manage sizable budgets and consistently deliver against performance goals (CPA, ROAS, etc.). 

• Background in consumer brands, e-commerce, technology, or digital agencies is highly valued. 

• Skilled in managing multi-platform social campaigns across Facebook, Instagram, TikTok, LinkedIn, and others.

Technical Skills:

• Must-haves:
  ○ Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and other leading social ad platforms. 
  ○ Strong knowledge of analytics tools such as Google Analytics and Facebook Ads reporting. 
  ○ Expertise in audience segmentation, bidding strategies, and budget management. 
  ○ Experience with ad testing methodologies and A/B testing frameworks. 
• Nice-to-haves: 
  ○ Familiarity with programmatic tools, CRM platform integration, and tag management (e.g., Google Tag Manager). 
  ○ Exposure to data visualization (Tableau, Power BI) or basic SQL skills. 
  ○ Working knowledge of creative collaboration/editing tools like Canva, Adobe Creative Suite, or Figma. 

Unique Attributes:
○ Analytical mindset and strategic thinking, with an ability to turn data into insights and actions.
○ Strong communicator with collaborative instincts to work cross-functionally and with external partners. 
○ Comfortable navigating a constantly evolving digital and social media ecosystem. 
○ Leadership capacity to guide others, influence stakeholders, and balance competing priorities. 
○ Proactive and solutions-oriented when confronted with campaign challenges or ambiguous scenarios. 

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

By submitting your application, you acknowledge and consent to the use of Greenhouse & BrightHire during the recruitment process. This may include the storage and processing of your data on servers located outside your country of residence. For further information, please contact us at [email protected].