Job Summary
Roles & Responsibilities
- Understanding shopper psychology and drive insights per channel/ customer if available
- Ensure that strategies and plans are defined and implemented which deliver category growth based on consumer, shopper and customer insights
- Develop category management and ensure that strategies and plans are well defined, and implemented, which deliver category growth based on consumer, shopper and customer insights
- Develop pricing strategy for the portfolio
- Responsible for monthly S&OP process for category and ensure forecast adherence as per the category plans
- Identify Business Opportunity (prioroties) / channel / customer
- P&L per customer
- Growth Opportunity
- Ensure continued TMI management and optimization
- Develop, coach and support team members to help them reach their full professional potential and to solve issues and support a continuous improvement culture
- Closely work with Distributors to:
- ensure best negotiation and implementation of contract
- Customer annual plan
- MSL per channel
- Monitoring RTM strategy
- Lead understanding of competitors by channel monitoring key copetitor activity at a channel level providing insights to plan for competitive advantage. Monitor global activity by major competitor
- Monthly Clicflyer analysis with a holistic view of Primary, Secondary and EPOS
- Alignment with marketing on Activity Calendar per account
- Sales Operations follow-up with stakeholders (Distributor&In house)
KPIs
- Define key insights
- "Development of category channel strategy and plans.
- Share growth (Nielsen and EPOS)"
- "Development of category channel strategy and plans.
- Share growth (Nielsen and EPOS)"
- Tiering strategy
- Customer P&L
- Customer Growth and Market Share
- TMI monitoring (%vs XX) and Optimization
- Trainings and PE
- Actual vs planned implementation of contract
- Annual presentation to customer
- Quarterly Reviews
- Competition review
- Clicflyer analysis
- weekly meetings
Work experience requirement
- 7-10 years of Trade Marketing and Sales experience in FMCG - Preferably Personal Care background
- assigned countries and regions Experience compulsory, entire assigned countries and regions experience will be a plus
- Demonstrate record of success in delivering key commercial KPIs
- Understands key business functions - commercial, finance, technical, supply chain
- Customer Knowledge (Retail and Distributor)
- All Channels knowledge (WS, MT, GROCERY, SS)
Qualification
- Prefered Bachelors Degree
Competencies
Communicating effectively
Customer/Consumer Focus
Entrepreneurial
Excellence
Integrity
Ownership & Result Orientation
People
Self and Team Management
Business Unit: S&D(KSA) (4034)
Business Group: S&D-GCC (4035)
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