Senior Manager - Media Buy at Six Flags Qiddiya City and Aquarabia will play a critical role in shaping our advertising strategy and executing effective media buying campaigns. This position focuses on maximizing ad spend effectiveness across various channels, including digital, television, radio, print, and outdoor advertising. The ideal candidate will have a strong understanding of the media landscape, negotiation skills, and analytical capabilities to drive results and ensure that the brand achieves its marketing goals.
Requirements
- Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field; Master’s degree preferred.
- Experience: 5-8 years of experience in media buying, with at least 3 years in a managerial role.
- Skills:
- In-depth knowledge of media buying processes, platforms, and analytics.
- Strong negotiation and communication skills to effectively engage with media vendors.
- Ability to analyze data and extract actionable insights to improve campaign performance.
- Proficient in media buying software and analytics tools.
- Strong organizational skills and attention to detail.
- Fluency in Arabic and English is essential for effective communication with diverse stakeholders.
Competencies:
- Leadership and team management capabilities.
- Strategic and analytical thinking.
- Ability to work under pressure and manage multiple projects simultaneously.
- Strong problem-solving abilities and proactive decision-making skills.
Responsibilities
- Plan, develop, and execute comprehensive media buying strategies that align with the company’s marketing goals and budget.
- Identify target audiences and determine the most appropriate media platforms to reach them effectively.
- Manage relationships with media vendors, negotiating rates and ensuring the brand receives optimal placement and value.
- Monitor and analyze media campaign performance to assess effectiveness, making adjustments as necessary to improve ROI.
- Collaborate with the marketing team to develop cohesive advertising messages and brand positioning across all media channels.
- Stay updated on industry trends and best practices in media buying to ensure the company remains competitive.
- Oversee and mentor the media buying team, fostering a collaborative and high-performing environment.
- Create and present regular reports to senior management, showcasing the performance metrics and insights gained from media campaigns.
- Ensure all media buying activities comply with legal and ethical standards.
- Track advertising budgets and expenses, ensuring adherence to financial plans.