- This role involves collaborating with cross-functional teams, managing logistics, and ensuring smooth execution of events and campaigns from conception through completion.
- The broad scope of the task requires interaction heavily with various departments.
Responsibility:
Campaign and relationship Management
- Manage the marketing services function to support assigned brands, ensuring all above-the-line (ATL) and below-the-line (BTL) materials align with brand objectives, meet quality standards, and stay within budget.
- Oversee media planning and ensure timely execution with consistent brand messaging.
- Implement campaigns for existing and new stores to drive traffic and engagement.
- Establish and maintain strong media relationships, ensuring effective collaboration with agencies across all markets.
- Coordinate all marketing, advertising, and promotional activities to reinforce brand positioning and drive results.
- Collaborate with creative teams and visual merchandisers to finalize campaign designs that align with brand standards.
- Ensure campaigns are tailored to regional needs and comply with local cultural standards, particularly in the GCC market.
- Align with creative team and visual merchandisers to finalize campaign designs.
Marketing Operation, Competition mapping & Post-Campaign Reporting
- Analyze market trends, identify new opportunities, and develop alliances to drive brand growth
- To Track competitors’ campaigns, media and other key initiative
- Conduct post-mortem analyses for events and campaigns, providing ROI calculations to evaluate success and effectiveness.
- Work closely with regional marketing heads, providing brand updates, artworks, and media plans, and understanding regional requirements.
Customer Experience and Retention
- Execute customer-centric events to ensure high engagement and customer satisfaction.
- Use loyalty program data to enhance customer segmentation, refine marketing approaches, and build brand loyalty through tailored initiatives.
Qualification:
- The ideal Marketing – Senior Executive should have 3+ years of experience in marketing or related roles, with a focus on strategy development and campaign management.
- Proficiency in digital marketing, market research, and brand management.
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
- Strong analytical, creative thinking, and leadership skills.
- Understanding of marketing trends, consumer behavior, and competitive analysis.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com
Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.”