Objective - To lead the development and execution of strategic, integrated communication initiatives that enhance brand reputation, drive stakeholder engagement, and ensure consistent messaging across all channels. This role will support executive visibility, strengthen media and internal relations, and guide a high-performing communications team in alignment with corporate goals.
Key Responsibility:
. Strategic Communication Planning:- Develop and implement integrated communication strategies aligned with the company’s vision, mission, and business objectives.
- Ensure consistent messaging across all communication channels, both internally and externally.
- Define thought leadership strategies and opportunities for chairman and chairwoman and senior leadership
- Serve as the primary point of contact for media inquiries and build strong relationships with journalists, editors, and influencers.
- Draft and distribute press releases, media kits, and other communication materials.
- Monitor media coverage and prepare regular reports for senior management.
- Develop and execute internal communication plans to foster employee engagement and alignment with corporate goals.
- Create and distribute newsletters, intranet content, and other internal communication tools.
- Support leadership in delivering key messages to employees.
- Develop and maintain a robust crisis communication plan to address potential issues proactively.
- Build and maintain relationships with key stakeholders, including partners, community leaders, and industry associations.
- Monitor public perception of the brand and implement strategies to enhance and protect the company’s reputation.
- Collaborate with PR and social media teams to align corporate communication with brand initiatives.
- Oversee the creation of high-quality content for corporate websites, social media, annual reports, and other platforms.
- Ensure all communication materials are accurate, consistent, and reflect the company’s values.
- Manage and mentor a team of communication professionals, fostering a collaborative and innovative work environment.
- Coordinate with cross-functional teams to ensure alignment on communication strategies and initiatives.
Desired Experience:
The ideal candidate will possess 8 to 10 years or more of progressively responsible experience in corporate communications, public relations, or a closely related field. A strong background in developing and executing integrated communication strategies, managing media relations, and leading internal and external communications is essential. Experience in crisis communication, stakeholder engagement, and brand reputation management is highly valued. Preferred qualifications include a bachelor's or master's degree in Journalism, Communications, Marketing, or a related discipline. Proven ability to work closely with senior leadership, manage cross-functional teams, and deliver high-impact messaging across diverse platforms is critical to success in this role.
“Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents.Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com
Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.”