Marketing Strategy & Planning:
- Assist in developing and implementing annual marketing plans aligned with business goals.
- Conduct market research to identify new trends, opportunities, and customer needs in industrial sectors.
Digital & Content Marketing:
- Manage the company’s online presence, including website, LinkedIn, and other social media platforms.
- Create engaging marketing content such as brochures, product datasheets, videos, case studies, and newsletters.
- Monitor and report on digital campaigns using analytics tools (e.g., Google Analytics).
Trade Shows & Events:
- Organize company participation in industrial exhibitions and trade fairs.
- Coordinate booth design, promotional material, and visitor follow-ups.
- Represent the company professionally in B2B marketing events.
Sales Support:
- Support the sales team with marketing materials, presentations, and customer proposals.
- Help prepare targeted campaigns for specific industries or customer segments.
- Maintain marketing databases, customer contact lists, and CRM records.
Brand Management & Communication:
- Ensure consistent branding across all marketing channels and materials.
- Assist with public relations, press releases, and internal communication initiatives.
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2–5 years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
- Proficiency in digital marketing tools, social media platforms, and content creation.
- Knowledge of Adobe Creative Suite, MS Office, and marketing automation tools is an advantage.
- Strong communication, creativity, and organizational skills.