As the Director of Commercial, you are a key player in driving revenue and optimizing the hotel's commercial strategies. You lead the commercial team, ensuring a comprehensive approach to sales, marketing, and revenue management to maximize profitability and enhance the hotel's market position.
Key Job Responsibilities:
- Develop and implement effective commercial strategies aligned with the hotel's goals, focusing on revenue generation, market share growth, and enhanced brand positioning.
- Lead the sales team to drive business through various channels, including corporate, group, and individual bookings. Foster strong relationships with clients and industry partners.
- Oversee revenue management practices, including pricing, inventory management, and distribution strategies, to optimize revenue streams and achieve budgeted targets.
- Collaborate with the marketing team to create and execute marketing plans that enhance brand visibility, attract target audiences, and drive direct bookings.
- Conduct regular market analysis, staying informed about industry trends, competitor activities, and market demands. Use insights to adapt commercial strategies accordingly.
- Work closely with financial teams to develop and manage budgets for sales, marketing, and revenue management departments, ensuring efficient allocation of resources.
- Foster collaboration with other departments to ensure seamless operations and a unified approach to guest satisfaction.
- Lead negotiations for key accounts, partnerships, and contracts to secure profitable deals and long-term relationships.
- Establish and monitor key performance indicators (KPIs) for the commercial team, analyzing results and implementing corrective measures as needed.
- Implement forecasting techniques to predict market trends, anticipate demand, and adjust commercial strategies proactively.
- Contribute to enhancing the overall guest experience by aligning commercial efforts with a commitment to service excellence and customer satisfaction.
- Provide regular and comprehensive reports to the General Manager, highlighting performance metrics, market insights, and future strategies.
- Foster a culture of excellence, mentorship, and continuous learning within the commercial team, ensuring high levels of motivation and productivity.
- Operate in a safe and environmentally friendly manner to safeguard the health and safety of guests and colleagues, as well as contribute to environmental conservation.
- Adhere to the company’s environmental, health, and safety procedures and policies.