AlUla Club is pleased to announce an opportunity for a skilled and strategic Senior Manager of Brand Management to join our team. This pivotal role will entail the development and implementation of the Club's brand strategy, the enhancement of brand awareness, and the assurance of brand consistency across all engagement points. The ideal candidate will possess visionary leadership qualities and the ability to craft a compelling brand narrative, while also spearheading innovative marketing initiatives that are in alignment with the Club's mission and objectives.
Responsibilities
- Develop and implement a comprehensive brand strategy that resonates with target audiences and aligns with business objectives.
- Lead brand positioning, messaging, and creative direction across all marketing channels.
- Oversee the development of brand campaigns, ensuring they effectively communicate the Club’s values and offerings.
- Conduct market research and competitive analysis to identify trends, insights, and opportunities for brand growth.
- Collaborate with cross-functional teams, including marketing, communications, and events, to ensure brand consistency.
- Manage relationships with external agencies and vendors to execute marketing initiatives and campaigns effectively.
- Monitor and track brand performance metrics, leveraging insights to optimize marketing strategies and initiatives.
- Foster a culture of brand advocacy within the organization, providing training and resources to empower employees as brand ambassadors.
- Create presentations and reports for senior management to communicate brand performance and strategic initiatives.
- Lead and mentor a team of brand professionals, fostering growth and development.
Requirements
- Bachelor's degree in marketing, business, or a related field; Master's degree is a plus.
- Minimum of 7 years of experience in brand management or marketing, ideally in sports, entertainment, or a branding agency
- Proven track record of developing and executing successful brand strategies.
- Exceptional analytical and strategic thinking skills, with the ability to interpret data and translate it into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Strong leadership skills with experience in managing and mentoring a team.
- Creative mindset with an eye for innovative marketing solutions.
- Proficiency in digital marketing and familiarity with social media platforms and tools.
- Ability to work collaboratively in a fast-paced and dynamic environment.
- Passion for sports and a strong understanding of the sports industry landscape.
Benefits
- Health Insurance Coverage
- Paid Leave
- Remote Work Opportunities (where applicable)
- Professional Development and Training