About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
Launched in Bahrain in 2019, we have since expanded to 6 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
We’re looking for a Senior Campaigns & Communications Manager to join Calo’s central marketing team. You’ll be the architect of our multi-market campaign calendar and the key link between marketing, commercial, and local teams when it comes to driving seasonal, promotional, and business-critical campaigns.
This role blends campaign strategy with on-the-ground planning. You’ll ensure all markets are aligned on the “big moments,” while also building out the playbooks, toolkits, and cross-functional systems that support daily execution of localized promotions, discounts, and marketing offers.
You’ll play a critical role in ensuring that Calo remains both brand-consistent and commercially sharp across the board.
Main Responsibilities
Campaign Strategy & Calendar Planning
- Build and own Calo’s annual marketing campaign calendar across all countries, tying brand moments, product launches, and business priorities into one cohesive roadmap
- Lead strategic planning and cross-functional alignment for major tentpole campaigns (e.g., New Year, Ramadan, Summer, January Fit Start, Gym Bundles, etc.)
- Anticipate seasonality, consumer behavior shifts, and promotional windows to shape timely and relevant campaigns
Promotional Marketing & Offers Engine
- Co-own the promotions and offers calendar with each Country GM — supporting the planning, testing, and optimization of discounts, bundles, referral drives, and other acquisition/revenue-driving tactics
- Develop and maintain a central promotions playbook: from discount structures to campaign cadences, to what works best by customer segment or market
- Align with Growth, Product, and Finance to ensure promotions are scalable, financially sound, and brand-aligned
Executional Enablement
- Build and share campaign toolkits, templates, and guidelines that help local teams execute with speed and consistency
- Work closely with design, content, and copy teams to ensure assets are timely, fit-for-purpose, and campaign-ready
- Track campaign timelines, approvals, and asset readiness across all participating teams and countries
Performance Tracking & Learnings
- Set KPIs for each campaign with clear benchmarks (acquisition, engagement, conversion, ROI, etc.) and track performance in partnership with Growth
- Run campaign retrospectives with local teams and central stakeholders, documenting what worked and what to optimize next time
- Own a centralized "campaign brain": a database of best practices, creatives, promos, and learnings
Cross-Functional Collaboration
- Work side by side with local country marketeers and GMs to align on campaign execution, local adaptations, and performance results
- Collaborate with the Brand, Content, and Creative teams to ensure campaigns are on-brand and creatively engaging
- Partner with Product, Growth, and Customer Experience to align campaign messaging and product readiness
Ideal Candidate
- 7–10+ years in marketing, with significant experience in campaign management, growth marketing, or promotions
- Experienced in seasonal and promotional marketing, especially across multiple markets
- Proven success working with local teams, growth teams, product, and creative to bring campaigns to life
- Strong communicator who can bring alignment across functions
- Skilled in promotional mechanics: bundles, discounts, referral offers, and pricing strategies
- Knows how to test, iterate, and optimize offers for CAC, LTV, and ROI
- Experienced in setting and tracking KPIs across acquisition, engagement, and ROI metrics
- Highly organized — thrives on building systems, processes, and toolkits that others can follow
- Hands-on with CRM tools, campaign tracking software, and content/asset management platforms
- Had led campaigns across multiple locations or customer segments, and understands how to localize campaigns
