Job Title

Job Description

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

What you’ll do

This role requires deep market insight, strategic agility, and leadership acumen to navigate a rapidly evolving business landscape.

You will work closely with regional and global teams to ensure go-to-market excellence, while also aligning with local regulatory

requirements, customer needs, and industry trends.

•    Lead and represent the marketing function for Signify KSA, ensuring alignment with regional and global business priorities.

•    Develop and execute a data-driven marketing strategy that enhances market penetration, revenue growth, and profitability.

•    Strengthen Signify’s positioning as the leading lighting brand in Saudi Arabia, leveraging market trends such as smart city initiatives, energy efficiency mandates, and LED transformation projects.

•    Align marketing efforts with Saudi Vision 2030, focusing on sustainability, digitalization, and smart infrastructure projects.

•    Oversee end-user and channel marketing strategies, ensuring effective B2B and B2C go-to-market models.

•    Drive forecast accuracy and market demand planning to support business objectives.

•    Optimize the marketing mix—including pricing, distribution, service offerings, and promotional plans—to maximize market share, sales, and margin.

•    Establish strong relationships with key stakeholders, government bodies, and industry influencers to strengthen brand credibility and market access.

•    Manage Advertising & Promotion (A&P) budgets, ensuring ROI-driven marketing investments.

•    Develop and implement digital marketing initiatives, leveraging tools such as AI-driven customer insights, CRM, and marketing automation to enhance customer engagement.

•    Drive Signify’s thought leadership in sustainable lighting, IoT-enabled solutions, and smart building technologies within KSA.

•    Align with global best practices while ensuring local relevance in all marketing initiatives.

•    Cultivate a culture of accountability, agility, and high performance within the marketing team.

•    Identify, develop, and retain top marketing talent to build a best-in-class marketing organization.

•    Foster strong cross-functional collaboration across sales, product management, and supply chain teams to drive operational excellence.

•    Ensure full compliance with corporate governance, business integrity standards, and local regulatory requirements.

What you’ll need

•    10+ years of marketing experience in a technology-driven or B2B industry, preferably in lighting, smart building technologies, or adjacent sectors.

•    Proven expertise in strategic marketing, brand management, and go-to-market execution.

•    Strong understanding of the Saudi Arabian market, including local regulations, business culture, and industry-specific growth drivers.

•    Experience in channel marketing and direct-to-customer strategies, covering both B2B and B2C models.

•    Knowledge of smart city, energy efficiency, and sustainable lighting trends in KSA.

•    Demonstrated ability to lead high-performing teams and drive employee engagement.

•    Strong business acumen, analytical mindset, and decision-making capabilities.

•    Fluent in English; Arabic proficiency is a plus.

What we promise

We’re committed to the continuous development of our employees, using our learning to shape the future of light and create a sustainable future. Join the undisputed leader in the lighting industry and be part of our diverse global team.

#WeAreSignify #SignifyLife