The FAENA Movement is a journey of art, culture, and community. Rooted in the soulful traditions of the South and elevated by imaginative design, our culture celebrates authentic hospitality and transformative experiences. We create spaces where dreams are brought to life—through bold ideas, meaningful collaboration, and a deep sense of purpose.
As we continue our expansion into the Kingdom of Saudi Arabia, Faena Red Sea will mark a new chapter—visionary in spirit, exceptional in execution. We’re building more than a hotel; we’re shaping a world of beauty, wonder, and connection. If you’re driven by creativity, excellence, and a desire to be part of something extraordinary, we invite you to help bring this vision to life.
Job Description
As Commercial Director, you are the strategic mind behind our commercial success – curating compelling campaigns, elevating brand presence, nurturing high-value partnerships, and maximising revenue across all verticals. You’ll work alongside a team of visionaries to disrupt the traditional hospitality model and build meaningful connections with global tastemakers and discerning travelers.
Key Responsibilities
- Develop and execute an integrated strategy for Sales, Marketing and Revenue functions under one cohesive vision
- Build a world-class commercial team with a culture of innovation, collaboration, and performance
- Identify and grow business opportunities across leisure, MICE, entertainment, fashion, art, and high-net-worth segments
- Lead pricing, forecasting, and demand strategies to optimise RevPAR and overall profitability
- Spearhead brand storytelling and campaign activations that captivate and convert
- Manage key global and regional account relationships while expanding into new source markets
- Oversee digital marketing, social media, and content strategy to amplify Faena’s brand voice and visual identity
- Guide PR and brand collaborations to ensure Faena The Red Sea is a magnet for media, tastemakers, and global influencers
- Leverage business intelligence and market insights to drive agile decision-making
- Collaborate with ownership and executive leadership on long-term commercial planning
- Partner closely with operations to ensure brand alignment and experience delivery across all guest touchpoints
- Ensure strong pre-opening market presence, including commercial readiness for the launch phase
Qualifications
Minimum 5 years of senior commercial leadership experience in luxury hospitality or lifestyle brands- Proven success in pre-openings, brand launches, or repositioning projects
- Global outlook with strong regional experience and networks across the Middle East, Europe, and key international feeder markets
- Track record in revenue optimisation, brand growth, and digital innovation
- A mix of creative instinct and analytical strength – you can tell a compelling story and deliver hard results
- Entrepreneurial spirit and fearless approach to disrupting the status quo
- Strong leadership, communication, and stakeholder management skills
- Passion for design, culture, fashion, and art – Faena DNA is in your soul
