Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?
If yes, then this is the job you're looking for ,webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. webook.com is part of the Supertech Group also consisting of UXBERT Labs, one of the best digital and user experience design agencies in the GCC, along with Kafu Games, the largest esports tournament platform in MENA.
Role Overview:
As Brand Manager at webook.com, you will lead the development and execution of our brand strategy across all touchpoints. You’ll ensure brand consistency, shape our positioning in global markets, and collaborate with internal teams and external partners to deliver impactful campaigns. This role combines strategic thinking with creative execution to build a brand that stands out and drives business growth.
Key Responsibilities:
- Define and evolve the brand strategy, positioning, and personality to ensure strong differentiation in global markets.
- Own and maintain brand guidelines, including visual identity, tone of voice, and communication principles.
- Audit and enforce brand consistency across all touchpoints—ads, social media, website, app UI, PR, and partner integrations.
- Oversee brand messaging and approve all high-visibility content to ensure alignment with tone and brand values.
- Collaborate closely with creative and content teams to develop compelling, brand-led campaigns and standout visuals.
- Lead internal training and onboarding sessions for employees, contractors, and agencies on brand identity and voice.
- Plan and execute brand-building campaigns across digital, social, and offline channels.
- Brief and manage external agencies for creative and media deliverables when necessary.
- Ensure integration of brand storytelling within performance marketing and CRM touchpoints.
- Monitor brand awareness, equity, and sentiment using analytics tools, surveys, and market research.
- Conduct brand lift studies and perform competitive benchmarking to inform future brand strategy.
- Identify and manage brand partnerships, sponsorships, and influencer collaborations aligned with brand values.
- Safeguard co-branded initiatives to ensure they uphold the visual and verbal identity of webook.com.
- Track and report performance of brand campaigns, including metrics such as awareness, engagement, and share of voice.
- Align brand initiatives with business goals, ensuring measurable impact and ROI.
Requirements
- Bachelor’s degree in Marketing, Branding, Communications, or a related field.
- 5+ years of experience in brand management, ideally within a digital or consumer-facing company.
- Strong understanding of branding principles, visual identity, and tone of voice application.
- Experience leading cross-functional collaboration with content, design, and marketing teams.
- Ability to manage and inspire external creative and media agencies.
- Data-driven with hands-on experience using analytics tools for brand tracking.
- Excellent communication, presentation, and stakeholder management skills.
- Creative thinker with a strategic mindset and high attention to detail.
