Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
Responsibilities:
- Develop and execute a holistic marketing strategy for Careem Market in Riyadh, balancing brand-building efforts with performance-driven campaigns.
- Leverage market insights and user behavior data to design targeted campaigns that drive new user acquisition, retention, and cross-sell between Careem’s services in Riyadh.
- Own end-to-end campaign management, from gathering insights, ideation, briefing, execution, performance tracking, and reporting.
- Manage partnerships with top FMCG brands, crafting co-marketing campaigns that enhance brand perception and drive orders.
- Ensure strong brand positioning and awareness by executing local marketing activations, sponsorships, and on-ground events that connect with audiences in Riyadh.
- Optimize the in-app and CRM experience through segmentation and targeted messaging, ensuring users receive relevant and appealing offers and recommendations.
- Collaborate cross-functionally with commercial, product, finance, and central marketing teams to align marketing initiatives with overall business objectives.
- Monitor competitive trends and market dynamics, ensuring Careem Market becomes top-of-mind in the city.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of marketing experience, preferably in consumer tech, quick commerce, grocery delivery, food delivery, or e-commerce.
- Strong campaign management experience, with the ability to brief, execute, and analyze marketing campaigns effectively.
- Proven track record in digital marketing, CRM, and performance-driven campaigns.
- Strong analytical skills and the ability to use data to refine marketing strategies and improve performance.
- Excellent communication and stakeholder management skills, with fluency in both Arabic and English.
- Must: Deep understanding of the Riyadh market, consumer behavior, and cultural nuances.
- Ability to thrive in a fast-paced, dynamic environment with an execution-oriented mindset.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.