About the Role
As a Marketing Manager at Abwaab KSA, you will lead the strategy and execution of integrated marketing campaigns to position Abwaab as the leading EdTech platform in the Kingdom. You’ll work cross-functionally with performance marketing, content, product, and social media teams both locally and regionally, using a data-driven and creative approach to drive growth, brand awareness, and customer engagement.
Key Responsibilities
Strategic Leadership & Planning
Develop and execute Abwaab KSA’s marketing strategy to boost brand visibility and lead generation.
Analyze market trends, student behavior, and competitor activity to guide strategic decisions.
Campaign Management
Lead multi-channel campaigns (SMS, email, social, influencer, etc.) from ideation to execution.
Collaborate with Performance Marketing to launch and optimize paid campaigns targeting KSA audiences.
Set clear KPIs and track campaign performance across platforms (Snapchat, Instagram, YouTube, TikTok, Twitter).
Brand & Content Management
Build and maintain a strong, consistent brand identity across all channels.
Oversee the content calendar and coordinate high-quality content creation with writers and designers.
Influencer & Community Engagement
Partner with relevant influencers and brands to expand Abwaab’s reach.
Build and manage a network of student, teacher, and parent ambassadors for online and offline campaigns.
Lead Generation & Performance Optimization
Design lead generation and nurturing strategies to drive conversions.
Analyze key marketing metrics to improve campaign ROI and user acquisition.
Collaboration & Communication
Work closely with Sales, Product, and regional teams to align marketing with business goals.
Report campaign outcomes and insights to stakeholders clearly and consistently.
Preferred Qualifications
Experience in tech or fast-paced startup environments.
Strong understanding of Gen Z/student behavior and digital trends in KSA.
Ability to derive insights from data and make informed decisions.
Self-motivated, eager to learn, and comfortable managing multiple projects