Job Title: F&B Marketing Manager
Location: Riyadh, Saudi Arabia
Industry: Food & Beverage
Job Type: Full-Time
Job Summary:
We are seeking a creative and results-driven F&B Marketing Manager to lead and implement effective marketing strategies that drive brand awareness, footfall, and revenue growth for our food and beverage operations in Riyadh. The ideal candidate will have a strong background in F&B marketing, a deep understanding of local market trends, and a passion for food culture.
Key Responsibilities:
- Develop and execute innovative marketing strategies and campaigns for F&B outlets.
- Plan and oversee digital marketing initiatives, including social media, content creation, SEO/SEM, and influencer marketing.
- Coordinate with chefs, restaurant managers, and creative teams to craft compelling promotions and seasonal offerings.
- Manage brand identity and ensure consistency across all customer touchpoints.
- Organize and manage events, tastings, and partnerships to enhance brand visibility.
- Monitor market trends, customer preferences, and competitor activity to identify growth opportunities.
- Analyze campaign performance, customer feedback, and sales data to optimize marketing efforts.
- Build and maintain strong relationships with media, agencies, and vendors.
- Oversee marketing budget, ensuring effective allocation and ROI.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
- Experience in F&B marketing, preferably within the GCC region.
- Proven track record in developing and executing successful marketing campaigns.
- Strong knowledge of digital marketing, analytics tools, and social media platforms.
- Excellent communication skills in English and Arabic.
- Creativity, leadership qualities, and the ability to work under pressure.
- Familiarity with the Saudi Arabian food scene and consumer behavior.
Job Type: Full-time
Application Deadline: 26/06/2025