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CATEGORY INTRODUCTION
Personal Care Arabia is the largest business in Arabia with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography.
JOB PURPOSE
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our Deos strategy in Saudi Arabia.
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the PC Arabia marketing team working across a range of varied and exciting brand projects.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
As the Assistant Brand Manager Deos for Saudi Arabia, you will be responsible for:
Deos portfolio in Saudi Arabia
Leading innovation / renovation / saving projects with project teams & other functional teams to bring products to market on time including creating winning trade stories for 2025 & onwards.
Business Accountability, Driving Competitive Growth & Profitability targets for the brands
Co-creating the strategy and 8 quarter plans of the brands focusing on the trends & the business objectives.
Working closely with agency partners & global team to ensure the Category becomes #unstoppable by always having an outstanding brand communication & activation.
Managing the marketing budget, ensure saliency through consistent & relevant communication.
Working with media and digital marketing & commerce teams to plan & execute & optimize the media plans for relevant categories.
Co-leading the P&L of the Category in Saudi Arabia
Other Deos category wide responsibilities
WHAT YOU WILL NEED TO SUCCEED
Experiences & Skills
Bachelor's degree in Marketing , Business Administration, or any related field.
3 - 5 years’ experience in brand management in FMCG or Beauty Industry.
Marketing skills: brand development, brand performance analysis
Rigor to be able to navigate in a complex environment full of opportunities
Personal ambition to succeed and guided by a strong Inner Game
Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
Embrace a high growth mindset with strong love for consumers, shoppers and customers.
Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
Equipped with media savvy particularly in digital marketing and know-how.
Proficient with Digital Ecosystem
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.