Customer & Market Insight

To execute insight programs that inform marketing through intelligence on Brand Affinity, Social Marketing, Product, Price, and Network Dynamics, and Insurance Marekt / Competitive Positioning. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources.

Key Accountabilities:

1- Brand Affinity Measurement Execution/ Reporting:

• Oversee execution of this tracking research and ensure timely and high-quality delivery of monthly brand KPIs.
• Conduct quality reviews to identify data gaps and recommend strategic actions.
• Perform parallel listening of 30–40 monthly interviews to validate Health Tracker insights.
• Ensure sampling robustness by monitoring demographic quotas and adjusting as needed.
• Maintain and update monthly databases for Brand Health
• Prepare Snapshot and Comprehensive reports in excel and PowerPoint.

2- Market Intelligence:

• Execute and update market intell program covering Network, Products, and Digital capabilities.
• Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
• Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
• Prepare competitive intel reports for Digital, Corp, SMEs

3- Price Intelligence/ Lapse Research:

• Manage 3rd party to execute Price Intelligence research.
• Review Price Intell communication
• Prepare and update Price benchmarking database
• Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies
• Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.
• Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies

4- Social Media Marketing Performance Monitoring / Intelligence.:

• Track and analyze performance metrics across major social platforms (e.g., engagement, reach, sentiment).
• Conduct weekly reviews of paid and organic campaign effectiveness.
• Monitor competitor activity and emerging trends using social listening tools.
• Collaborate with digital and brand teams to align insights with campaign goals.
• Develop and maintain APIs to fetch data from top 10 social media platforms for automated reporting.
• Maintain and update Power BI dashboards for real-time social media intelligence

5- Budgets / Vendor Management:

• Prepare, Monitor, and control research budgets
• Supervise, & Monitor Vendors

• 5+ Years in Quantitative market research and Market Intelligence.
• A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Strong reporting writing skills / ability to craft insights from raw data
• Hands on experience in insight generation and data mining
• Strong Power BI / DAX capabilities / Working knowledge of API development
• Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word
• Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred)
• Experience in Continuous research type will be a plus.
• Profecient in both Arabic and English language (written & verbal)
• Ideally FMCG and Service experience